# Ranqia

> Ranqia measures what ChatGPT and other AI assistants say about your market, works out why they say it, and publishes structured content in the channels they read.

Source: https://www.ranqia.ai/en/  
Publisher: Ranqia, https://www.ranqia.ai/

---

Ranqia is a Brazilian GEO (Generative Engine Optimization) company. It measures
what AI assistants like ChatGPT, Gemini, Perplexity and Claude say about a
market, works out why they say it, and publishes structured content in the
channels those assistants read. Based in São Paulo, focused on Brazil and Latin
America, covering questions asked in Portuguese and Spanish.

## What happens between the question and the answer

1. **One question becomes many.** Before answering, the AI rewrites the question
   into several searches (fan-out). Those searches decide which pages it reads.
   Ranqia logs the searches the AI runs on its own; each one is a topic with
   proven demand.
2. **It reads before it answers.** The AI reads many pages and cites a few. In
   Ranqia's study of ChatGPT in Brazil, 0.3% of domains held 34.3% of the
   influence over the answers. The gap between what the AI read and what it
   cited shows which pages are close to making the answer.
3. **Same question, different answer.** The answer changes every time. Ranqia
   asks the same question over and over and measures the distribution: the
   chance of the brand appearing and its most likely position.
4. **Each AI reads a different web.** For the same question, each assistant
   reads a different set of pages. The strongest sources show up in all of
   them; the rest changes.
5. **Measure what the answer says.** Which brands appear and in what order,
   whether they come with a link and of what kind, which attributes the AI ties
   to each one, the tone of each passage and who shows up alongside. That is
   where visibility, average position, share of answers and tone come from, per
   question and per intent.
6. **Turn signal into a brief.** Every week, recurring searches, attributes the
   brand is missing and the sources the AI reads become a short list of pages to
   write and channels to take, each linked to the questions it can change.
7. **Publish where the AI looks.** Structured content (data in tables, FAQ,
   authorship, dates, schema.org) in the channels the AI already reads, with
   tracking of the assistants' crawler visits, checked against the addresses
   each operator publishes.
8. **And the answer changes.** The next measurement shows the effect. On the
   grid of visibility (X axis, 0 to 100%) and average position (Y axis, 1st at
   the top), it is the brand's path to the leaders' quadrant: over 50%
   visibility and an average position better than 5th. Then the loop starts again.

## Five questions that decide a purchase

| Intent | Example | What Ranqia reads |
| --- | --- | --- |
| Discovery | "What's the best digital bank for a first account?" | Whether the brand makes the list, in which position and next to whom. |
| Comparison | "Brand A or brand B: which one is worth it?" | Who wins the head-to-head and on which attributes. |
| Reputation | "Is brand A trustworthy?" | The tone of each passage and the positive and negative attributes the AI repeats. |
| Alternatives | "Alternatives to brand B with a no-fee card" | Who the AI puts in a competitor's place. |
| Decision | "Where can I open an account today with a no-fee card?" | Where the click goes: the brand's site, a comparison site or nowhere. |

## From the answer to the decision

| What the AI did | What it means | What to do |
| --- | --- | --- |
| Read the brand's page and didn't cite it. | The page is close to making the answer. | Give the AI structure, data and evidence. |
| Answered without searching the web. | The answer comes from the model's memory. | Build reputation in the sources that feed training. |
| Named the brand without a link. | Presence without a click. | Take the page the AI uses as the category's reference. |
| Gave the win to a competitor on an attribute. | Nothing backs that attribute for the brand. | Publish the number, with a comparison and a source. |
| Leaned on one source for half the answers. | One channel decides the market. | Start there. |
| Answered differently in another country. | Each market has its own answer. | Measure and produce per country and per language. |

## Public research

Ranqia publishes original studies (in Portuguese) on what AI recommends in
Brazil, with rankings per category, sources and method: [/papers/](/papers/).

- [Quem influencia o ChatGPT no Brasil em 2026](/papers/quem-influencia-o-chatgpt-no-brasil-2026/): the top 0.3% of cited domains hold 34.3% of the influence.
- [Quais sites influenciam o ChatGPT no Brasil](/papers/sites-que-influenciam-o-chatgpt-no-brasil/): Reddit and Wikipedia together outweigh the country's entire editorial press.
- [Blog](/blog/), [press](/news/) and the [GEO service page](/geo/).

## Who it is for

Mid-size and large brands selling in Brazil and Latin America, especially where
questions are asked in Portuguese or Spanish.

## Founding team

- **Adelmo Inamura**, business and operations.
- **Mateus Borges**, business and AI research.
- **Felipe Adeildo**, software engineering across frontend, backend and infrastructure.
- **Alexandre Farias**, backend, optimization, infrastructure and machine learning.

## Early access

Ranqia is in selective access: every request becomes a diagnosis of how the
brand shows up in AI answers today.

- Form: [/en/#early-access](/en/#early-access)
- Email: [admin@ranqia.com](mailto:admin@ranqia.com)
- Phone and WhatsApp: [+55 11 94334-3231](tel:+5511943343231), business days, 9am to 6pm (Brasília time)
- Contact: [/contact/](/contact/)
- Portuguese version: [/](/)